Why Advertisers Are Choosing Abintus over Traditional Media Consultancies

Since 2022, we have been surveying our clients to measure their satisfaction with our services using an evolved approach to the traditional Net Promoter Score (NPS).

While the conventional NPS asks, “How likely are you to recommend our services to a colleague or peer?”, we recognised that this question doesn’t fully capture the dynamics of B2B relationships.

Instead, we ask “Please rate your satisfaction working with Abintus”. And additional questions like: “How likely are you to be working with Abintus in the future?”.

This refined NPS 2.0 methodology enables us to better understand what our clients truly value and identify areas where we can improve. The feedback from these surveys has been instrumental in shaping our services and ensuring we consistently deliver outstanding results for our clients.

Here’s how our clients rated their satisfaction with Abintus in 2024.

90.9% Promoters in 2024

We surveyed all our clients early January 2025 and asked them to rate their satisfaction of working with Abintus in 2024 (using the questions listed above) on a scale of 0 to 10, and the results fall into three categories:

• Promoters (9-10): Loyal enthusiasts who passionately support our work and help grow our reputation.
• Passives (7-8): Satisfied but not yet evangelical in their support.
• Detractors (0-6): Clients who are dissatisfied and may harm our brand.

The NPS 2.0 is calculated by subtracting the percentage of Detractors from the percentage of Promoters, yielding a score that ranges from -100 to +100.

A score above 50 is considered excellent. With a 2024 score of 90.9, we stand among the best in the industry, a reflection of our clients confidence in us and our dedication to delivering outstanding results.

"Very professional and super helpful in every challenges! Always with a good spirit! It was a pleasure to work with Abintus team!"

Joana, Head of Marketing

A +3.4% pts Improvement vs. 2023

Each year, we strive to not only maintain but also improve the quality of our services and the satisfaction of our clients.

The 3.4% points increase in our NPS score from 87.5 in 2023 to 90.9 in 2024 demonstrates our commitment to continuous improvement and our dedication to delivering the best possible outcomes for our clients.

This improvement is not accidental. It reflects the deliberate steps we take to listen to client feedback, act on their suggestions, and enhance our offerings.

From refining our processes to leveraging advanced technology and fostering deeper partnerships, every decision we make is centered on providing exceptional value to our clients.

For us, client satisfaction is not just a metric; it is our mission. Achieving these results inspires us to keep pushing boundaries and finding new ways to exceed expectations.

"I really value your dedication, professionalism, experience in managing complex projects with various stakeholders and opinions."

Katrin, Corporate Strategic Marketing Specialist

The Evolution of Consulting: Leading the Change

Media Consulting as we know it is undergoing a seismic shift.

The traditional "finder, minder, grinder" framework that has defined the industry for decades is being disrupted by shifting client expectations.

This model, which relies on a tiered structure of senior leaders (finders) bringing in business, mid-level managers (minders) overseeing projects, and junior staff (grinders) executing tasks, is proving less effective in today’s fast-paced and results-driven environment.

Clients increasingly demand direct access to experienced professionals who can both strategise and execute.

They no longer want solutions filtered through layers of hierarchy or diluted by reliance on junior-heavy teams.

Instead, they seek true partnership and accountability from senior leaders who can deliver measurable impact.

At Abintus, we’ve fully embraced this evolution. Unlike traditional media consultancies, our senior leaders and partners don’t just oversee projects, they manage them.

From the initial engagement to the final delivery, our clients work directly with seasoned experts who bring unparalleled insights and hands-on leadership.

This approach ensures that every project benefits from deep expertise, agile decision-making, and a commitment to delivering results.

"Exceptional client focus, unmatched flexibility and adaptability, professional project management, bespoke solutions, deep media expertise, a collaborative and positive work environment, and outstanding stakeholder engagement."

Dorota, Global Head of Advertising Media

The Abintus Difference: A True Partner

What sets Abintus apart is our commitment to true partnership. We don’t see ourselves as just another media consultancy - we see ourselves as an extension of our clients’ teams.

This means working closely with you to understand your unique challenges, aligning with your strategic goals, and tailoring our services to deliver the results you need.

Our clients value the trust and collaboration that comes with our approach.

Whether it’s leveraging our proprietary tools, applying best practices, or navigating complex projects, we are here to ensure your success every step of the way.

The Abintus difference is about more than delivering solutions; it’s about building relationships that last and driving sustainable impact for your business.

"Thorough, diligent, precise, great service and response time.

A dream partner!"

Miyako, Head of Media and Digital Marketing

Why Choose Abintus? No Leap of Faith Required

When you choose Abintus, you’re not taking a gamble. Our proven track record, exceptional client feedback, and industry-leading NPS 2.0 scores demonstrate that you are in capable hands.

Abintus is now a true alternative to traditional media consulting firms.

With us, there’s no need for a leap of faith—only the confidence that comes from partnering with a team that consistently delivers.

We take pride in aligning our expertise with your ambitions, ensuring that every engagement exceeds expectations and drives meaningful results.

If you’re ready to transform your approach to effective media management and achieve amazing results, get in touch with us today.

Together, we’ll turn your challenges into opportunities and ensure your business thrives with a trusted partner by your side.