BSH Hausgeräte GmbH, the largest home appliance manufacturer in Europe and one of the leading companies in the sector worldwide, has appointed Abintus to handle its global media auditing and media agency pitch support needs following a competitive pitch.
BSH held a four-month review to identify a partner to support them in implementing a media agency selection process and a media agency performance tracking solution, that are both state of the art, across 60+ markets worldwide.
Abintus successfully fought off competition from several leading global media auditors and media consultancies to secure the account and replaces previous incumbent Ebiquity.
Quote from BSH
“Choosing Abintus as our partner for media agency pitch and tracking services was a natural choice, as their strengths align seamlessly with our goals and values.
Their team has a wealth of industry experience, ensuring a diverse perspective and deep understanding. Their efficient and hands-on approach, promises a streamlined process from pitch to tracking.
Abintus' commitment to customised solutions ensures that our unique requirements are considered. With Abintus, we're confident we can take our media agency selection and assessment to the next level.”
Katrin Hoffman, Global Marketing, BSH
Quote from Abintus
"This win is an incredible milestone for Abintus and a testament to our innovative approach to delivering better solutions for our clients.
Our success in this competitive pitch against established industry players demonstrates that our commitment to thinking differently and challenging the status quo resonates with forward-thinking companies like BSH.
We are excited to embark on this journey with BSH, and we look forward to a successful partnership that will set new standards in the industry."
Philippe Dominois, Co-Founder and CEO, Abintus
About BSH
Over its over 55-year history, BSH has grown from a German exporter into one of the world's leading home appliance manufacturers.
To be the first choice for consumers worldwide drives the company and its employees. BSH aspires to continuously improve quality of life at home with its outstanding brands, innovative, sustainable products and top-class digital solutions.
BSH produces the entire range of modern home appliances at around 39 factories worldwide. The product portfolio ranges from cookers, ovens and extractor hoods, dishwashers, washers and dryers, fridges and freezers to small appliances such as vacuum cleaners, coffee machines or food processors. Recently, BSH added the new and innovative product category “Waterbase” under the Solitaire brand to our portfolio.
About Abintus
Abintus Consulting, a global media consultancy headquartered in London, UK, was founded in 2018 by Philippe Dominois, former Ebiquity executive, and Tatjana Slykova, former Publicis Groupe executive.
The company's mission is to help advertisers maximise their return on advertising spend (ROAS) and minimise ad wastage through the implementation of a comprehensive media transformation framework.
Abintus is at the forefront of revolutionising the industry by introducing innovative approaches, new ways of working, and leveraging the latest technologies to automate processes as much as possible.
The company's name, "Abintus," which means "From Within" in Latin, reflects their commitment to designing, developing, and implementing tailor-made solutions that seamlessly integrate into their clients' ecosystems, creating a more sustainable approach to media management.
The company is also developing its own proprietary tools, as well as placing a strong emphasis on education, having developed their own media management training platform, Abintus Academy.
This platform empowers their clients' organisations by increasing their media knowledge and skills, while Abintus' team works alongside their clients as a true extension of their business.
With their commitment to innovation, education, and delivering exceptional results, Abintus is well-positioned to help advertisers navigate the ever-changing media landscape and achieve their advertising goals.
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