We help our clients maximise their media performance
Explore our client’s success stories.
FEATURED CASE STUDY
How Pernod Ricard’s media performance was enhanced by implementing the Abintus media transformation program
‘I would recommend Abintus for lots of different organisations. They can be a great source of added value and a good counsel when it comes to media planning and agency selection.’
Colin Kavanagh
Chief Marketing Officer
CASE STUDY: KAO
How Kao built exceptional media management capabilities with Abintus
Kao was struggling with the lack of media transparency from their media agency as they were unable to fully see what media was being purchased on their behalf, where this media was being placed and how much it was being purchased for.
They wanted a healthier level of transparency in the media process by getting more visibility into the entire media supply chain. This included improved visibility into the existence of agency discounts and benefits in a market, the appropriate and accurate allocation of Annual Volume Bonuses (ABVs) and a better understanding of how much was being paid for each component of a media buy.
CASE STUDY: PERNOD RICARD
How Pernod Ricard’s media performance was enhanced by implementing the Abintus media transformation program
As part of their digital transformation program, Pernod Ricard wanted to improve their media management skills and processes as media was a key driver of their business performance.
Due to being very decentralised, their local affiliates had different levels of media management skills and inconsistent media management processes across markets. Therefore, they wanted to have a consistent approach to media management across their company and identify inefficiencies and media savings opportunities.
CASE STUDY: STAGE ENTERTAINMENT
How Abintus improved the efficiency of Stage Entertainment's media savings
The biggest challenge that Stage Entertainment was facing was improving their return on marketing investments (ROI), with their main focus on the efficiency and effectiveness of their media investments.
In addition, they lacked transparency and insight into the performance of their media campaigns and were experiencing a lack of accountability from their media agencies.
