Agency volume bonuses (AVBs) pose risks, but advertisers can take steps to ensure transparency and recapture lost value.
Media transparency
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Media Transparency
Dec 13, 2023 | Philippe Dominois
Inventory Media - An Opaque Term That Leaves Advertisers Confused
Discover the truth behind Media Agency's Inventory Media and its impact on your advertising campaigns. FREE Media...
From hidden mark-ups to ambiguous costs, discover the 10 sneaky ways media agencies might be overcharging you. Don't...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
Media Transparency
Jun 14, 2023 | Philippe Dominois
Unbilled Media: The Secret Leak in your Advertising Media Budget
Understand Unbilled Media's impact on ad media budgets, learn from real-life examples, and discover how Abintus...
Media Transparency
May 01, 2023 | Philippe Dominois
Decoding the Paradox of 'Proprietary Media': The Hidden Costs and Lack of Transparency
Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...
Media Transparency
Feb 21, 2022 | Philippe Dominois
How to improve your media transparency with a media performance review
In this blog, we’ll cover why media transparency is a major challenge and how a media performance review can help you...
Advertisers Be Aware When P&G's Marc Pritchard, owner of the world's largest advertising budget, describes the media...
Media Auditing
Mar 31, 2021 | Philippe Dominois
A New Media Law in Greece and Its Impossible Impact on the Advertising Market
Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...
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