In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
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Media Procurement
Sep 28, 2022 | Philippe Dominois
8 ways marketing procurement can reduce media costs and improve media agency relationships
8 ways marketing procurement can reduce media costs without harming existing media agency relationships.
Media Procurement
Sep 28, 2022 | Philippe Dominois
Marketing procurement: how to cut media advertising budgets without hurting performance
In this article, we explain how advertisers can start to cut thier media advertising budget without hurting their...
Media Procurement
Sep 24, 2021 | Philippe Dominois
6 Best Advices for Mastering Advertising Media Procurement
In an environment undergoing continual transformation, many companies are searching for new ways to assess, increase,...
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