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In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
Media Efficiency
Jan 10, 2023 | Philippe Dominois
Media performance reviews: How to get the most from your ad spend in 2023
In this new blog, we explore the six key ways you can boost your advertising media performance in 2023.
Media Efficiency
Jan 24, 2022 | Philippe Dominois
Why you need to conduct a holistic assessment of your media performance
In this blog, we look at why a holistic approach to media management is key to delivering ROI on media spend.
From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...
Beware of the quick and simple solutions Delivering advertising media savings can be a very dangerous exercise. Done...
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