Abintus educated us and they made us less dependent on media agencies. And that also gives us much more strength and...
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From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...
Discover what Laia found out after starting reviewing media agency documents for the first time.
Company News
Dec 22, 2020 | Philippe Dominois
News - TV Upfront Advertisers Face Pressure to Reconsider Programming Biases
In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV...
Company News
Dec 22, 2020 | Philippe Dominois
Welcoming Elina Bukovska as International Media Director
Today, we're excited to announce that Elina Bukovska has joined the Abintus team as our very first International Media...
Beware of the quick and simple solutions Delivering advertising media savings can be a very dangerous exercise. Done...
Company News
Feb 03, 2020 | Philippe Dominois
Abintus in the Press - Accenture Winds Down Media Auditing Arm
“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...
Company News
Aug 12, 2019 | Philippe Dominois
Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits
Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...
Company News
Jun 17, 2019 | Philippe Dominois
Abintus in the Press - ‘Upskill, not in-house’: Inside L’Oréal’s new media agency model
The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...
Company News
Apr 05, 2018 | Philippe Dominois
Abintus in the Press - The State of Programmatic Advertising in 5 Charts
The majority of global advertisers believe that 50 percent of a display ad in view for at least a second is not a...
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