Abintus brings you weekly news updates to keep you updated with current news in the advertising media industry. In this...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
All posts
Company News
Media Agency Pitch
Media Auditing
Media Agency Contract
Media Transparency
Advertising Analytics
Media Efficiency
Media & Advertising Industry News
Media Accountability
Digital Media
Media Process
Media Procurement
Media Transformation
Marketing & Media Channels
Case Studies
Media Effectiveness
Media Training
Media Management Re-engineering
Media Auditing
Mar 31, 2021 | Philippe Dominois
A New Media Law in Greece and Its Impossible Impact on the Advertising Market
Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...
Media Agency Pitch
Mar 23, 2021 | Philippe Dominois
The Media Agency Pitch Landscape 2020: What Does the Latest Industry Report Reveal?
According to the COMvergence Global New Business Barometer 2020, the total media pitch activity over the course of the...
Abintus educated us and they made us less dependent on media agencies. And that also gives us much more strength and...
From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...
Discover what Laia found out after starting reviewing media agency documents for the first time.
Company News
Dec 22, 2020 | Philippe Dominois
News - TV Upfront Advertisers Face Pressure to Reconsider Programming Biases
In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV...
Company News
Dec 22, 2020 | Philippe Dominois
Welcoming Elina Bukovska as International Media Director
Today, we're excited to announce that Elina Bukovska has joined the Abintus team as our very first International Media...
Beware of the quick and simple solutions Delivering advertising media savings can be a very dangerous exercise. Done...
Company News
Feb 03, 2020 | Philippe Dominois
Abintus in the Press - Accenture Winds Down Media Auditing Arm
“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...
Company News
Aug 12, 2019 | Philippe Dominois
Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits
Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...
Company News
Jun 17, 2019 | Philippe Dominois
Abintus in the Press - ‘Upskill, not in-house’: Inside L’Oréal’s new media agency model
The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...
Ready to learn more?
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.