Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
Mar 23, 2021 | Philippe Dominois
According to the COMvergence Global New Business Barometer 2020, the total media pitch activity over the course of the...
Abintus educated us and they made us less dependent on media agencies. And that also gives us much more strength and...
From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...
Discover what Laia found out after starting reviewing media agency documents for the first time.
Dec 22, 2020 | Philippe Dominois
In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV...
Dec 22, 2020 | Philippe Dominois
Today, we're excited to announce that Elina Bukovska has joined the Abintus team as our very first International Media...
Beware of the quick and simple solutions Delivering advertising media savings can be a very dangerous exercise. Done...
Feb 03, 2020 | Philippe Dominois
“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...
Aug 12, 2019 | Philippe Dominois
Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...
Jun 17, 2019 | Philippe Dominois
The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...
Apr 05, 2018 | Philippe Dominois
The majority of global advertisers believe that 50 percent of a display ad in view for at least a second is not a...
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.
