Agency volume bonuses (AVBs) pose risks, but advertisers can take steps to ensure transparency and recapture lost value.
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Media Agency Contract
Feb 27, 2024 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Media Transformation
Feb 23, 2024 | Philippe Dominois
Who Needs a Media Manager in Their Team? You Do (And Here's Why)
Discover how brands of any size can now access media management expertise through an affordable subscription model to...
Marketing & Media Channels
Feb 19, 2024 | Philippe Dominois
Unleashing the Power of Influencer Marketing: A Strategic Guide
Discover the power of Influencer Marketing in this guide by Abintus. Get insights on types of influencers, campaigns,...
Digital Media
Feb 16, 2024 | Philippe Dominois
Exposed: The Adtech Tax Eating Your Digital Media Campaign Budgets
Digital media technical costs are eating up ad budgets, but advertisers can take back control. Learn how hidden adtech...
Marketing & Media Channels
Feb 07, 2024 | Philippe Dominois
What Advertisers Need to Know to Win at Social Media in 2024
Discover key social media trends for 2024 including authenticity, influencers, AI, and more. Learn how to craft an...
Media Auditing
Jan 31, 2024 | Philippe Dominois
Why a Financial Media Audit is Key to Ensuring Full Media Accountability
A Financial Media Audit is an exhaustive scrutiny of all financial transactions connected to your media agency...
Marketing & Media Channels
Jan 24, 2024 | Philippe Dominois
The Rise of TikTok: What Advertisers Need to Know for 2024
But how can advertisers find success on TikTok in 2024? 🤔 I break it down in this article covering my key...
Discover how a PRF makeover can ensure media agency excellence and align rewards with true media performance.
Media Transparency
Dec 13, 2023 | Philippe Dominois
Inventory Media - An Opaque Term That Leaves Advertisers Confused
Discover the truth behind Media Agency's Inventory Media and its impact on your advertising campaigns. FREE Media...
Media & Advertising Industry News
Dec 05, 2023 | Philippe Dominois
Programmatic Study: Key Findings and Abintus Recommendations
Discover crucial takeaways from the ANA Programmatic Media Study. Optimise your digital ad investments with our expert...
Media Agency Pitch
Nov 14, 2023 | Philippe Dominois
How to Write a Request For Proposal (RFP) with Templates
Unlock the secrets to successful media agency pitches with our expert RFP advice and exclusive templates for marketing...
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