Advertising Analytics
May 29, 2024 | Philippe Dominois
Why Media Agency Commitments Tracking is Essential After Pitching
Learn how to hold your media agency accountable and achieve the savings you deserve through effective media agency...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
All posts
Company News
Media Agency Pitch
Media Auditing
Media Agency Contract
Media Transparency
Advertising Analytics
Media Efficiency
Media & Advertising Industry News
Media Accountability
Digital Media
Media Process
Media Procurement
Media Transformation
Marketing & Media Channels
Case Studies
Media Effectiveness
Media Training
Media Management Re-engineering
Media & Advertising Industry News
May 14, 2024 | Philippe Dominois
Principal Media Study: Key Findings and Abintus Recommendations
The ANA report reveals the risks of principal media for advertisers. We examine the findings and propose Holistic Media...
Media Agency Pitch
May 06, 2024 | Philippe Dominois
Chemistry Meetings Crucial for Media Agency Pitch?
Discover the crucial role of Chemistry Meetings in Media Agency Pitches. Get expert advice and practical tips to...
Media Process
Apr 28, 2024 | Philippe Dominois
Media Planning and Buying: Buying the Plan vs. Planning the Buy
Learn the difference between these two approaches in media planning and buying. Ensure your media agency works in your...
Struggling with subpar post campaign analysis reports? Learn how to ensure your media agency delivers the insights you...
Digital Media
Apr 16, 2024 | Philippe Dominois
Ad Viewability: Should advertisers pay for non-viewed impressions?
Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Company News
Apr 12, 2024 | Philippe Dominois
BSH moves its global media auditing and pitch support needs to Abintus
Abintus successfully fought off competition from several leading global media auditors to secure the account and...
Discover the win-win potential of well-designed PRF schemes for advertisers and media agencies. Unlock better results...
Seeking the perfect media agency partner? Navigate the pitch process successfully with these 6 essential phases.
Media Agency Pitch
Mar 19, 2024 | Philippe Dominois
Why Onboarding is Crucial After a Media Agency Pitch
Discover the critical role of Post-Pitch Onboarding in fostering successful advertiser-media agency partnerships. Learn...
Agency volume bonuses (AVBs) pose risks, but advertisers can take steps to ensure transparency and recapture lost value.
Media Agency Contract
Feb 27, 2024 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Ready to learn more?
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.