Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
May 14, 2024 | Philippe Dominois
The ANA report reveals the risks of principal media for advertisers. We examine the findings and propose Holistic Media...
May 06, 2024 | Philippe Dominois
Discover the crucial role of Chemistry Meetings in Media Agency Pitches. Get expert advice and practical tips to...
Apr 28, 2024 | Philippe Dominois
Learn the difference between these two approaches in media planning and buying. Ensure your media agency works in your...
Struggling with subpar post campaign analysis reports? Learn how to ensure your media agency delivers the insights you...
Apr 16, 2024 | Philippe Dominois
Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Apr 12, 2024 | Philippe Dominois
Abintus successfully fought off competition from several leading global media auditors to secure the account and...
Discover the win-win potential of well-designed PRF schemes for advertisers and media agencies. Unlock better results...
Seeking the perfect media agency partner? Navigate the pitch process successfully with these 6 essential phases.
Mar 19, 2024 | Philippe Dominois
Discover the critical role of Post-Pitch Onboarding in fostering successful advertiser-media agency partnerships. Learn...
Agency volume bonuses (AVBs) pose risks, but advertisers can take steps to ensure transparency and recapture lost value.
Feb 27, 2024 | Philippe Dominois
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Feb 23, 2024 | Philippe Dominois
Discover how brands of any size can now access media management expertise through an affordable subscription model to...
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.
