Abintus brings you weekly news updates to keep you updated with current news in the advertising media industry.
According to an analysis of consumer attitudes to advertising, digital media, brand safety, and data-driven targeting in the UK and US, (as measured by target audience company GWI in collaboration with WARC), around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the equivalent figures for social media advertising (17% and 19% respectively).
More details available on the WARC website.
Share
