A Media Process Audit is a comprehensive assessment that explores the intricacies of your media planning and buying processes.
This audit thoroughly examines the documentation involved, including media briefs, strategies, flowcharts, plans and post-campaign reports, as well as conducting interviews with both the advertiser and media agency teams.
The objective is to evaluate the robustness of your media planning and buying activities, ensuring they align with industry best practices.
By conducting interviews and reviewing documents, this audit aims to identify any deficiencies, inefficiencies, or lack of effectiveness in the media planning and buying process, thereby offering a roadmap for improvement.
Challenges Addressed:
- Ineffective Media Planning: A Media Process Audit rigorously assesses the efficacy of your media planning strategy. It identifies shortcomings in targeting, budget allocation, and campaign integration, aiming to pinpoint areas where effectiveness is compromised, thereby ensuring more strategic and results-driven planning.
- Poor Quality of the Provided Media Documentation: This audit scrutinises the quality of all media-related documentation, from media briefs to post-campaign reports. It highlights areas where documentation is lacking in clarity, detail, or relevance, which can impede successful media campaigns.
- Lack of Media Planning and Buying Process Integrity: The audit delves into the integrity and transparency of the media planning and buying processes. It uncovers any discrepancies or unethical practices, ensuring that all operations are conducted in an honest and professional manner, aligned with industry standards.
What This Audit Covers:
- 12 Months Audit of Media Planning and Buying Process
- Media Briefing Assessment vs. Best Practice
- Media Strategy Assessment vs. Best Practice
- Media Planning Assessment vs. Best Practice
- Campaign Monitoring Assessment vs. Best Practice
- Post Buy Reporting Assessment vs. Best Practice
- Assessment of 12 months of media documents vs. Best Practice
- Other Comments
- Our Recommendations for Improvement
The Process & Timeline:
- ONBOARDING (Week 1): Discuss the project and explain the scope of work to both the local client and the local media agency.
- DATA COLLECTION (Week 2-4): Collect all required existing media documents and detailed media data for all media investments, for both digital and traditional media channels, using our secured cloud content management platform.
- MEDIA AGENCY INVOICES ANALYSIS (Week 5-8): Analyse the media agency invoices against actual delivery, post-campaign reports, purchase orders, and best practices.
- INTERVIEWS (Week 9-10): Conduct set of 'context seeking' interviews with the key stakeholders (agency and advertiser separately) and process additional information received following the run of interviews.
- REPORTING (Week 11-12): Prepare audit report, collect feedback and comments from both the local advertiser and the local media agency + delivery of the final report + presentation of the final report.
Benefits:
- Streamlined and Standardised Media Planning and Buying Processes: By identifying inefficiencies, a Media Process Audit paves the way for more streamlined procedures. It helps in establishing standardised practices that enhance the efficiency and effectiveness of media planning and buying activities.
- Enhanced Quality and Consistency in Media Documentation: The audit ensures that all media-related documents meet a high standard of quality and consistency. This leads to more accurate and effective communication between all parties involved, fostering better campaign planning and execution.
- Assurance of Compliance with Industry Best Practices: One of the key benefits of conducting a Media Process Audit is the assurance that your media planning and buying activities are in compliance with industry best practices. This not only enhances the credibility of your processes but also ensures alignment with the latest trends and standards in the media industry.
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