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Welcoming Elina Bukovska as International Media Director

Today, we're excited to announce that Elina Bukovska has joined the Abintus team as our very first International Media...

How to Smartly Deliver Media Savings

Beware of the quick and simple solutions Delivering advertising media savings can be a very dangerous exercise. Done...

Abintus in the Press - Accenture Winds Down Media Auditing Arm

“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...

Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits

Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...

Abintus in the Press - ‘Upskill, not in-house’: Inside L’Oréal’s new media agency model

The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...

Abintus in the Press - The State of Programmatic Advertising in 5 Charts

The majority of global advertisers believe that 50 percent of a display ad in view for at least a second is not a...

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