Company News
Apr 28, 2021 | Philippe Dominois
News - Consumers reveal a preference for TV advertising over social media
Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the...
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Company News
Apr 27, 2021 | Philippe Dominois
News - Publicis Groupe wins the Stellantis global media account without a proper pitch.
Earlier this year, the Italian-American Fiat Chrysler Automotives (FCA) merged with the French Peugeot Citroën Group...
Cinema advertising post-pandemic: what does the future hold for the silver screen? In this opinion piece from The Drum,...
Company News
Apr 16, 2021 | Philippe Dominois
Abintus in the Press - Time for Media's Squeezed Middle to Take Action
Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up....
I am delighted to announce that Cherrie is joining our team as a Junior Media Consultant. During our recruitment...
Abintus brings you weekly news updates to keep you updated with current news in the advertising media industry. In this...
Media Auditing
Mar 31, 2021 | Philippe Dominois
A New Media Law in Greece and Its Impossible Impact on the Advertising Market
Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...
Media Agency Pitch
Mar 23, 2021 | Philippe Dominois
The Media Agency Pitch Landscape 2020: What Does the Latest Industry Report Reveal?
According to the COMvergence Global New Business Barometer 2020, the total media pitch activity over the course of the...
Abintus educated us and they made us less dependent on media agencies. And that also gives us much more strength and...
From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...
Discover what Laia found out after starting reviewing media agency documents for the first time.
Company News
Dec 22, 2020 | Philippe Dominois
News - TV Upfront Advertisers Face Pressure to Reconsider Programming Biases
In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV...
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