Media Management Resources

Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.

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Connect with us at the 2023 Cannes Lions Festival

Meet with the Abintus team at the 2023 Cannes Lions Festival to engage in thoughtful conversations about effective...

Decoding the Paradox of 'Proprietary Media': The Hidden Costs and Lack of Transparency

Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...

Media Management Re-engineering

Apr 03, 2023 | Philippe Dominois

Media Management Re-Engineering for Optimal Advertising Results

This post encourages advertisers to invest in Media Management Re-Engineering for optimal advertising results.

Unlocking Advertising Success: The Power of Media Transformation

In this new blog, we explain the concept of media transformation in the advertising industry and its importance in...

Welcoming Tetiana Chervonna as Senior Media Consultant

I am delighted to announce that Tetiana Chervonna is joining our team as a Senior Media Consultant. I was impressed by...

Media performance reviews: How to get the most from your ad spend in 2023

In this new blog, we explore the six key ways you can boost your advertising media performance in 2023.

8 ways marketing procurement can reduce media costs and improve media agency relationships

8 ways marketing procurement can reduce media costs without harming existing media agency relationships.

Marketing procurement: how to cut media advertising budgets without hurting performance

In this article, we explain how advertisers can start to cut thier media advertising budget without hurting their...

Running a media agency pitch? Here’s how to evaluate competing media agencies.

This article discusses how to use scorecards as an almost foolproof method for evaluating different media agencies.

Show them the money! How a powerful PRF can maximise your media agency’s performance

Learn how a powerful PRF can maximise your media agency’s performance

Media Pitch Management: Unlock The Secrets To A Successful Pitch Process

Running a media agency pitch can be challenging without the know-how. This blog explains our top tips to make it a...

Assessing media agency pitch consultants: The key criteria you need to know

This blog discusses the key criteria that you need to know for assessing and choosing a media agency pitch consultant...

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