Marketing & Media Channels
Jan 24, 2024 | Philippe Dominois
The Rise of TikTok: What Advertisers Need to Know for 2024
But how can advertisers find success on TikTok in 2024? 🤔 I break it down in this article covering my key...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Discover how a PRF makeover can ensure media agency excellence and align rewards with true media performance.
Media Transparency
Dec 13, 2023 | Philippe Dominois
Inventory Media - An Opaque Term That Leaves Advertisers Confused
Discover the truth behind Media Agency's Inventory Media and its impact on your advertising campaigns. FREE Media...
Media & Advertising Industry News
Dec 05, 2023 | Philippe Dominois
Programmatic Study: Key Findings and Abintus Recommendations
Discover crucial takeaways from the ANA Programmatic Media Study. Optimise your digital ad investments with our expert...
Media Agency Pitch
Nov 14, 2023 | Philippe Dominois
How to Write a Request For Proposal (RFP) with Templates
Unlock the secrets to successful media agency pitches with our expert RFP advice and exclusive templates for marketing...
Discover the power of media transformation and steer your advertising to unparalleled and long lasting results with...
Challenge the accuracy of your media agency reports. Learn from the Mediacom scandal and discover the value of Holistic...
Media Agency Pitch
Oct 25, 2023 | Philippe Dominois
Media Agency Pitches: 5 Mistakes Advertisers MUST Avoid
This article will guide you through some of the most common mistakes we see in media agency pitches and show you how to...
Media Transformation
Oct 18, 2023 | Philippe Dominois
3 Things to Consider When Choosing a Media Consultant
Unlock the secrets to selecting the perfect Media Consultant. Discover 3 pivotal considerations to ensure you partner...
From hidden mark-ups to ambiguous costs, discover the 10 sneaky ways media agencies might be overcharging you. Don't...
Media Agency Contract
Sep 28, 2023 | Philippe Dominois
The PRIP Advantage: Transforming Media Agency Partnerships
Explore the transformative power of PRIP in media agency partnerships. Dive into real-world examples and discover how...
Learn how to critically assess media plans with this comprehensive guide. Uncover common flaws and take action to...
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