Media Process
Apr 28, 2024 | Philippe Dominois
Media Planning and Buying: Buying the Plan vs. Planning the Buy
Learn the difference between these two approaches in media planning and buying. Ensure your media agency works in your...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Media Management Re-engineering
Struggling with subpar post campaign analysis reports? Learn how to ensure your media agency delivers the insights you...
Digital Media
Apr 16, 2024 | Philippe Dominois
Ad Viewability: Should advertisers pay for non-viewed impressions?
Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Company News
Apr 12, 2024 | Philippe Dominois
BSH moves its global media auditing and pitch support needs to Abintus
Abintus successfully fought off competition from several leading global media auditors to secure the account and...
Discover the win-win potential of well-designed PRF schemes for advertisers and media agencies. Unlock better results...
Seeking the perfect media agency partner? Navigate the pitch process successfully with these 6 essential phases.
Media Agency Pitch
Mar 19, 2024 | Philippe Dominois
Why Onboarding is Crucial After a Media Agency Pitch
Discover the critical role of Post-Pitch Onboarding in fostering successful advertiser-media agency partnerships. Learn...
Agency volume bonuses (AVBs) pose risks, but advertisers can take steps to ensure transparency and recapture lost value.
Media Agency Contract
Feb 27, 2024 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Media Transformation
Feb 23, 2024 | Philippe Dominois
Who Needs a Media Manager in Their Team? You Do (And Here's Why)
Discover how brands of any size can now access media management expertise through an affordable subscription model to...
Marketing & Media Channels
Feb 19, 2024 | Philippe Dominois
Unleashing the Power of Influencer Marketing: A Strategic Guide
Discover the power of Influencer Marketing in this guide by Abintus. Get insights on types of influencers, campaigns,...
Digital Media
Feb 16, 2024 | Philippe Dominois
Exposed: The Adtech Tax Eating Your Digital Media Campaign Budgets
Digital media technical costs are eating up ad budgets, but advertisers can take back control. Learn how hidden adtech...
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