Digital Media
Apr 16, 2024 | Philippe Dominois
Ad Viewability: Should advertisers pay for non-viewed impressions?
Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
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Company News
Apr 12, 2024 | Philippe Dominois
BSH moves its global media auditing and pitch support needs to Abintus
Abintus successfully fought off competition from several leading global media auditors to secure the account and...
Discover the win-win potential of well-designed PRF schemes for advertisers and media agencies. Unlock better results...
Seeking the perfect media agency partner? Navigate the pitch process successfully with these 6 essential phases.
Media Agency Pitch
Mar 19, 2024 | Philippe Dominois
Why Onboarding is Crucial After a Media Agency Pitch
Discover the critical role of Post-Pitch Onboarding in fostering successful advertiser-media agency partnerships. Learn...
Agency volume bonuses (AVBs) pose risks, but advertisers can take steps to ensure transparency and recapture lost value.
Media Agency Contract
Feb 27, 2024 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Media Transformation
Feb 23, 2024 | Philippe Dominois
Who Needs a Media Manager in Their Team? You Do (And Here's Why)
Discover how brands of any size can now access media management expertise through an affordable subscription model to...
Marketing & Media Channels
Feb 19, 2024 | Philippe Dominois
Unleashing the Power of Influencer Marketing: A Strategic Guide
Discover the power of Influencer Marketing in this guide by Abintus. Get insights on types of influencers, campaigns,...
Digital Media
Feb 16, 2024 | Philippe Dominois
Exposed: The Adtech Tax Eating Your Digital Media Campaign Budgets
Digital media technical costs are eating up ad budgets, but advertisers can take back control. Learn how hidden adtech...
Marketing & Media Channels
Feb 07, 2024 | Philippe Dominois
What Advertisers Need to Know to Win at Social Media in 2024
Discover key social media trends for 2024 including authenticity, influencers, AI, and more. Learn how to craft an...
Media Auditing
Jan 31, 2024 | Philippe Dominois
Why a Financial Media Audit is Key to Ensuring Full Media Accountability
A Financial Media Audit is an exhaustive scrutiny of all financial transactions connected to your media agency...
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