Abintus in the Press - Accenture Winds Down Media Auditing Arm

Company News

Feb 03, 2020 | Philippe Dominois

Abintus in the Press - Accenture Winds Down Media Auditing Arm
“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive their ad media prices are,” said Philippe Dominois, co-founder at media transformation consultancy Abintus Consulting. “But pool benchmarks must be part of a more sophisticated approach to auditing media that’s not just focused on price.”

Read the full article - With its sights set on winning more ad budgets, Accenture winds down media auditing arm

Share
Share on facebook Share on linkedin Share on twitter

Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits

Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits

arrow

Individual Media Channel Deep-Dive Audit

Individual Media Channel Deep-Dive Audit

arrow

Media Audit Services: How to Choose the Right One for Your Needs

Media Audit Services: How to Choose the Right One for Your Needs

arrow

Ready to learn more?

Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.

BOOK A CONSULTATION