Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.

Marketing & Media Channels
Feb 14, 2025 | Alberto Mezzalira
Is Retail Media the Advertising Revolution Brands Need?
Retail media is transforming advertising by helping brands reach high-intent shoppers with precision. Explore key...

Company News
Jan 18, 2025 | Philippe Dominois
Why Advertisers Are Choosing Abintus over Traditional Media Consultancies
Our clients spoke, and the 2024 survey results are in - find out what makes Abintus the trusted choice in media...

Media & Advertising Industry News
Nov 28, 2024 | Philippe Dominois
Key Insights from the WFA 2025 Media Budgets Survey
Curious about 2025’s key media trends? Learn how top global brands are responding to challenges and opportunities in...

Media Auditing
Sep 18, 2024 | Philippe Dominois
Why Your Media Audit Falls Short Without Triangulation
Confident in your current media audit? Learn how triangulation uncovers flaws in outdated methods, revealing hidden...

Advertising Analytics
Sep 16, 2024 | Alberto Mezzalira
How to Maximise Your Media Performance Across Markets and Brands
Maximise global media ROI with our analytics tool. Unified tracking, real-time insights, and custom dashboards for...

Advertising Analytics
Sep 02, 2024 | Alberto Mezzalira
Ad Campaigns Off Course? How to Regain Control
Discover how our Media Performance Analytics tool empowers advertisers with comprehensive channel tracking, optimising...

Media & Advertising Industry News
Aug 21, 2024 | Philippe Dominois
The Future of Programmatic: Key Insights from WARC's 2024 Report
The latest WARC report reveals programmatic's shortcomings. Is programmatic failing advertisers? Explore key challenges...

Advertising Analytics
Aug 19, 2024 | Alberto Mezzalira
Gaining an edge with our Competitive Analysis Feature
Discover how our Competitive Analysis tool enhances your strategy. Learn key metrics, benefits and ways to benchmark...
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